| Portfolio
: Print |
|
Portfolio
Tour start again >
|
YWCA
"In the year 2000, 356 girls and mentors connected, developed
friendships, and explored new opportunities together."
Anne worked with the YWCA on their
2000 Annual Report, writing copy that emphasized the far reaching
impact of the Y's many programs and services by drawing upon the
stories of the women and children in our community.
|
|
YWCA of Vancouver:
2000 Annual Report
View the cover >
Read an inside page >

|
exi Wireless (with SVS Design & Advertising)
"The technology of one generation, for the benefit of
another."
A print advertisement for exi's
people protection system, RoamAlert, emphasized the personal side of
the product, rather than benefits or features. Pepper Writing wrote the headline for the ad.
|
|
exi Wireless:
Print ad
Read the ad >

|
BC Housing (with SVS Design & Advertising)
"Providing Options, Opening Doors."
One of BC Housing's programs is The Housing Registry, a centralized
database of information about housing in the Lower Mainland. For the
launch of the program, The Registry needed a new logo and slogan.
Anne worked with SVS Design & Advertising to develop a concept
and slogan.
|
|
BC Housing:
Slogan development
|
Soft Tracks Enterprises
"45,000
hungry football fans"
Soft Tracks
was developing a new site, and wanted to capture the excitement of
the improvements that were being made with a "coming soon"
style ad. Anne developed the concept and wrote the copy for a series
of three ads.
|
|
Soft Tracks:
Ad for website launch:
Read
a sample ad >
|
Compaq (with Palmer
Jarvis)
"Go Ahead.
Pinch Me"
Compaq needed
a series of banner ads to advertise their rebate on the Presario
product line. Anne wrote the copy, ensuring that it tied into their print
advertising.
|
|
Compaq:
View the ads <1>
<2>
<3>
|
NorthVoice Communications (with V Group Design)
"I need to call long distance from my mobile phone."
Anne wrote and edited the copy for NorthVoice's advertising
brochure, introducing the market to their telecommunications
services. By putting the reader in different scenarios, the copy
emphasized the flexibility and powerful convenience of the services.
|
|
NorthVoice:
Brochure writing
View the brochure >
|
Mark James (Ad Competition)
"Back East, I was a sidewalk chalk artist."
Mark James put out a call for "Your Most Horrible Vancouver
Weather Experience." Anne won the contest with her tale of
chalk drawing, and the ad appeared in Vancouver Magazine.
|
|
Mark James:
Print ad
Read the ad >
|
Paradata Systems
"Service. It's at the core of our business."
Paradata Systems connects merchants
and banks together for secure payment processing solutions. They
needed a sales sheet to highlight their product offering to
resellers, such as ISPs. Anne wrote copy that provided the right
balance of information for the audience.
|
|
Paradata Systems:
Product sheet
Read the PDF >

|
Kiazma Creative
"...allows your company to reach out and connect with a world
of individuals at their convenience."
The design firm Kiazma Creative
develops powerful branding solutions for web, print and identity.
Pepper Writing worked with the Kiazma team to edit the copy for
their new brochure, helping them to craft a strong message throughout.
|
|
Kiazma Creative:
Brochure editing
|
Esquires Coffee Houses (with V Group Design)
"We look forward to introducing you to Esquires Coffee Houses and
sharing our success with you."
Esquires needed a Franchise brochure to help fuel their expansion
into European markets. Pepper Writing provided copy that situated
the company in the context of North American coffee culture and
emphasized the opportunities in a fast-growing marketplace.
|
|
Esquires Coffee Houses:
Franchise brochure

|
|
LASIK
VISION (with Wregleworth Design Consultancy)
"We've already helped more than 50,000 people improve their vision
and reduce their dependency on glasses."
LASIK VISION's
patient brochure had to answer prospective patients many questions
and help them feel confident to move forward with their procedure.
The copy, provided by Pepper Writing, answered patient concerns
in a reassuring and warm manner.
|
|
Lasik Vision:
Patient brochure

|
|
Realm Magazine
"What do you do when your dreadlocks are dry enough to self-ignite?"
Realm needed an article for their 'Wild Thing'
section that would be just that. The result? It's Like Buttah: a
story about a very unique individual and the hair product she developed.
|
|
Realm articles:
It's Like Buttah
Read
the text >
Other Articles:
The Magic
Bus
Registering
your Business
|
|
Soft Tracks Enterprises
"Extend the boundaries of your business."
Anne wrote the copy for a PDF brochure that highlighted the power
of the SkyPay wireless service for businesses. The copy was
effectively broken down into bite-sized chunks to facilitate easy
reading and to emphasize the simplicity of the solution.
|
|
Soft Tracks:
Product brochure
Read the PDF brochure

|
|
|
|
Portfolio
Tour start again >
|