Pepper Writing Co. |
| Portfolio : Web Site Writing | ||
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BC Cancer
Foundation I worked closely with the Foundation to create copy that would tell the Foundation's powerful story - and inspire people to donate. |
BC Cancer
Foundation:
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The Fraser Institute "Most parents want their children to attend a good school and get a good education. But what does an educational system look like that puts the best interests of our children first, rather than those of unions and special interest groups?" I worked closely with The Fraser Institute to write and edit the copy for their newly launched site. The Institute has an incredibly wide range of activities and research. Writing in a way that would help readers relate to the concepts discussed was key, as was inspiring them to discover more about the innovative research that this rather remarkable group of people publish almost every week of the year. |
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Reckless Bike Stores "At Reckless, we know that bicycles are more than 2 wheels, a frame and derailleur. They are a way of life and a way of looking at life. They represent freedom and the power you have to get there on your own strength." Reckless wanted
their website content to set them apart from other bike stores by
emphasizing a feeling of community. The copy is friendly, personable,
and at times, quirky - for example, the Bike Manifesto (www.reckless.ca/storyManifesto.htm). |
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